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Three blue and black boxes of LAB Vital·X liquid dietary supplement arranged on a light blue surface.

Lab Stellar

Lab Stellar is a wellness supplement brand designed with nature at its core, reflecting a fusion of scientific precision and organic purity. The project involved creating a comprehensive brand identity, packaging, and web design that balances innovative formulas with a celestial, earth-centric aesthetic.

Deliverables

Name
Logo Design
Colour Palette
Typography System
Art Direction
Brand Guideline
Packaging Design
Web Design
Web Development
Motion Identity System

Credits

Alex Ryan [Brand Designer]
Max Ivory [Naming & Strategy]

Date

February 2026

Person's hand interacting with a MacBook Pro displaying a webpage about Vital.X liquid herbal supplement.

Project Overview

Problem

The wellness supplement market is saturated with competitors that are visually dull and low-energy. This created a major disconnect for a product category intended to provide vitality; the existing brands failed to inspire or reflect the energetic benefits of the supplements they sold.

Solution

Drawing inspiration from the light art of James Turrell, the visual identity was built to convey high energy and the promise of a brighter future. By combining clean, modern design with earthy and celestial elements, the brand bridges the gap between lab-tested science and spiritual wellness. This scientific-celestial system uses light and colour to symbolise a balance between innovation and the natural world.

Result

The final brand identity, packaging, and website successfully respect the underlying science while deeply resonating with a spiritually-minded target audience. Lab Stellar now stands out as an unforgettable competitor on the market, defined by an energetic visual presence that promises both purity and performance.

Logo

Canto 33 is the final chapter of The Divine Comedy, marking the culmination of Dante’s journey as he encounters God. Having ascended through the outer rings of heaven, Dante finds himself in what he describes as the far reaches of outer space. His experience is one of shock and awe, as he struggles to comprehend the divine presence. This canto represents the ultimate preparation for Dante’s direct encounter with God, the culmination of his spiritual and physical journey.

Text 'LAB STELLAR' in bold white letters over a smooth, flowing gradient background of dark purple, blue, and light gray.
Black banner with uppercase text 'LAB STELLAR' in bold design.

Art Direction

Vision is a central theme throughout The Divine Comedy. Dante describes a “cloud” of obscuring haze that gradually dissipates as he progresses through his journey, preparing him for the ultimate revelation—a direct encounter with God. God is depicted as an inter-dimensional being of perfect geometry, an ever-changing form that defies human comprehension. Dante rationalises this divine presence as three luminous circles, representing the Holy Trinity.

Abstract smooth shapes in blue and dark purple with a glowing gradient effect.
Abstract gradient shapes blending from red to purple on a dark background.
Abstract fluid shapes in vibrant teal and dark blue gradients on a black background.
Abstract smooth gradient shapes with neon teal and purple hues on a dark background.

Motion Principles

From the Primum Mobile, Dante and Beatrice traverse the nine angelic spheres of heaven, ultimately reaching its centre. At the heart of heaven lies a point of infinitely bright light—God Himself. The spheres of heaven revolve with blinding speed and brilliance, their velocity increasing with their luminosity. Dante initially portrays paradise as a comprehensible structure, but at its core lies infinity, the source of all light and the essence of God.

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Packaging

During Dante’s time, religious texts were predominantly published in Latin, accessible only to the educated elite. The Divine Comedy broke this tradition by being written in Italian, making it accessible to everyone. In a modern context, I chose to create a website as the medium for this project, as it represents the most accessible platform for information today. This decision aligns with Dante’s intention of democratising knowledge.

Packaging design for Lab Stellar Vital X herbal dietary supplement featuring blue and black gradient background with product details and usage instructions.
Blue and black box labeled LAB STELLAR Vital.x with small blue-labeled vials around it.
Box of LABSTELLAR Vital•X with seven blue ampoules inside arranged in a row.
Box of LABSTELLAR Vital X herbal dietary supplement containing seven 10 ml glass ampoules.
Box of LAB STELLAR Vital X herbal dietary supplement with blue and black gradient design and text highlighting liquid life force support.

Website

During Dante’s time, religious texts were predominantly published in Latin, accessible only to the educated elite. The Divine Comedy broke this tradition by being written in Italian, making it accessible to everyone. In a modern context, I chose to create a website as the medium for this project, as it represents the most accessible platform for information today. This decision aligns with Dante’s intention of democratising knowledge.

Person's hand interacting with a MacBook Pro displaying a webpage about Vital.X liquid herbal supplement.
Three images: orange lilies, two people laughing on a couch with a laptop, and swirling purple-orange liquid, alongside text about life force and vital energy.
Website pages showing Lab Stellar product info: wellness priority statement, subscription plans, Burdock plant benefits, product preservation with quantum technology, and Vital-X advantages compared to competitors.
Hand holding a smartphone showing a webpage about Burdock, a medicinal plant with a photo and text describing its detoxification and digestion benefits.
Text about biological stress explaining stress as the body's response to perceived threats, alongside a photo of orange lilies with green leaves on a black background.
Close-up of burdock plant with purple flowers and green spiky seed heads on a green background.
Laptop screen displaying text 'Investing In Maintaining Our Health Now Rather Than Waiting Sickness Later' with a Vital X supplement bottle floating in front.
Dashboard interface with welcome message to Lila, featuring today's blogs, order history table, and FAQ section.
Subscription page of LAB STELLAR showing active single plan with monthly refill, user details, and help options.
Person typing on laptop displaying a subscription management webpage with options for monthly refills and account details.

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Three blue and black boxes of LAB Vital·X liquid dietary supplement arranged on a light blue surface.

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