Freelance
Independent Digital Designer
2022—Present
Freelance designer since 2022, collaborating with agencies and startups on projects across brand strategy, identity, web, and digital design, with additional experience in packaging, Webflow development, and motion graphics. Work focuses on building brands that redefine their category—helping clients stand out, communicate their values, and create unforgettable experiences.
Digital Brand Designer (Contract)
Hello Humans
2025—Present
Served as Digital Brand Designer at Hello Humans, overseeing multiple brand identity projects from initial audit and research through strategy, concept development, and final brand delivery. Led the creative direction and ensured consistency across every touchpoint, guiding teams to translate strategy into distinctive and impactful visual identities.
Design Lead (Contract)
Arebus Crypmoji
2023—2024
Led the company’s rebranding project, developing a cohesive visual identity applied consistently across digital and print platforms. Designed and built the new company website to reflect the updated brand direction. Served as Lead UI/UX Designer for the app, implementing the rebrand and shaping new features including direct send, an improved user interface, a Mac app, and enhanced onboarding and registration flows. Also created tailored pitch decks to support stakeholder engagement and business development efforts.
Co-Founder & Graphic Designer
SafeHaus
2018—2022
Co-founded SafeHaus, a dance music event nights series, and led graphic design efforts, developing comprehensive visual branding systems including logos, colour palettes, typography, and brand guidelines to establish a cohesive identity.
