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Since 2022, I’ve worked across identity, web, and digital design—combining strategic thinking with crafted execution to build clear and meaningful brands. As an independent designer, I collaborate with agencies, startups, and creative teams on projects that span brand strategy, identity systems, digital design, and Webflow development, with additional experience in motion graphics and packaging.
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My work focuses on building brands that redefine their category—helping clients stand out, communicate their values, and create unforgettable experiences. I believe great design can only come from a well‑defined strategy—where every creative decision grounded in a thoroughly considered rationale.

Since 2022, I’ve worked across identity, web, and digital design—combining strategic thinking with crafted execution to build clear and meaningful brands. As an independent designer, I collaborate with agencies, startups, and creative teams on projects that span brand strategy, identity systems, digital design, and Webflow development, with additional experience in motion graphics and packaging.
‍
My work focuses on building brands that redefine their category—helping clients stand out, communicate their values, and create unforgettable experiences. I believe great design can only come from a well‑defined strategy—where every creative decision grounded in a thoroughly considered rationale.

3+

Years in Design

3+

Years in Design

3+

Years in Design

I structure my work into two focused paths: Retainers and Projects—tailored for agencies and startups ready to scale smart.

Retainers

I partner side-by-side with your team, embedding for a set number of days each week over flexible durations. Weekly syncs shape tasks, priorities, and deliverables to keep momentum high.

Projects

I take on one laser-focused project at a time, with a fixed price locked in upfront. I map the scope, timeline, and outputs before lift-off, ensuring clarity from day one.

Design Philosophy

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01
Research

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01
Research

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

01
Research

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Experience

Freelance
Identity, Web & Digital Design
2022—Present

Freelance designer since 2022, collaborating with agencies and startups on projects across brand strategy, identity, web, and digital design, with additional experience in packaging, Webflow development, and motion graphics. Work focuses on building brands that redefine their category—helping clients stand out, communicate their values, and create unforgettable experiences.

Digital Brand Designer (Contract)
Hello Humans
2025—Present

Served as Digital Identity Designer at Hello Humans, overseeing multiple brand identity projects from initial audit and research through strategy, concept development, and final brand delivery. Led the creative direction and ensured consistency across every touchpoint, guiding teams to translate strategy into distinctive and impactful visual identities.

Design Lead (Contract)
Arebus Crypmoji
2023—2024

Led the company’s rebranding project, developing a cohesive visual identity applied consistently across digital and print platforms. Designed and built the new company website to reflect the updated brand direction. Served as Lead UI/UX Designer for the app, implementing the rebrand and shaping new features including direct send, an improved user interface, a Mac app, and enhanced onboarding and registration flows. Also created tailored pitch decks to support stakeholder engagement and business development efforts.

Awards & Recognitions

ISTD Membership — International Society of Typographic Designers

Awarded membership for typographic achievement in the 2020 Student Assessment Scheme, recognising excellence in typography and design, as assessed by leading industry professionals.

Awwwards — Honorable Mention

Received an Honorable Mention for a website design, recognised for exceptional creativity, usability, and technical performance by Awwwards, a global authority in web design excellence.

DesignerDailyReport.com

Highlighted for innovative design work.

Land-book.com

Selected for showcasing exemplary web design.

DesignCalendar.io

Highlighted for contributions to web design within the design industry.

Education

Bachelor’s Degree in Communication Design
2020

National College of Art & Design, Dublin, Ireland

Hear from my clients

"I had the pleasure of working with Alex on our brand identity, logo, and website, and I couldn’t be happier with the result. He took the time to understand what we’re building and translated that into a visual identity that feels authentic and memorable. Alex has a great eye for design, but what stood out even more was how he balanced creativity with practicality. The brand system and website he created look fantastic, but they also work well across all the places we need to use them. The process was smooth from start to finish thanks to his clear communication, reliability, and ability to take feedback and turn it into something even better. I’m very grateful for his work and would happily recommend Alex to anyone looking for a talented and thoughtful designer."

Theodor Christensen

Founder & CEO at Envira

"Alex’s designs are not just visually breathtaking—they’re also incredibly thoughtful and consistent. Every single element feels meticulously planned, ensuring that everything ties together seamlessly, from the colors and typography to the overall aesthetic. It’s rare to find someone with such a keen eye for detail and the ability to see the bigger picture at the same time. If you’re looking for a designer who is incredibly talented, professional, and a joy to work with, I cannot recommend Alex highly enough. He is truly one of a kind!"

Christelle Arouko

Founder at Lab Stellar

"Absolute pleasure to work with Alex! His design work was transformative for us, our entire branding was modernized including our website, collateral materials, multiple logos, and the UI/UX for our mobile and desktop applications. He took his time to learn what we were looking for and delivered exactly what we envisioned almost immediately, requiring very little iteration. Our team and our customers had high praise for the new designs. Highly recommended!!"

Edwin Zargarian

Founder & CEO at Arebus Crypmoji

"Working with Alex has been incredibly refreshing. Our collaboration felt genuinely fruitful because of his confidence in his own taste and the thoughtful way he brings his design identity and interests into the conversation. His perspective continuously stimulated me as a client and turned the entire process into a shared exploration of ideas, interests, and possibilities - all while keeping the many parameters of the project in mind. Alex did an excellent job, and I would wholeheartedly recommend him to anyone - whether they’re looking for something clean and concise or hoping to challenge the limits of what a digital project can be. He is a professional, a pleasure to collaborate with, and a creative, in his own right."

Owen Brouwer

Founder at Owen Brouwer

“Alex is a talented designer who delivered a visually stunning presentation deck. His attention to detail and responsiveness made the entire process seamless, and he expertly balanced aesthetics with functionality. It was a pleasure collaborating, and I’d highly recommend Alex.”

Cornelis Jacobs

Cornelis Jacobs Consultancy Ltd

"Working with Alex has been an absolute pleasure - he has been responsive, focused and eloquent in the work performed on our project!"

Ivan Kuznetsov

Managing Partner & Founder at Panthium