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For founders, agencies, and startups, I deliver identity systems, digital design, and Webflow development. I've partnered with international brands across SaaS, fintech, lifestyle, art, and culture, from solo founders to teams of 50+. I build brands that don't just compete in their category, they redefine it.

Since 2022, I’ve worked across identity, web, and digital design—combining strategic thinking with crafted execution to build clear and meaningful brands. As an independent designer, I collaborate with agencies, startups, and creative teams on projects that span brand strategy, identity systems, digital design, and Webflow development, with additional experience in motion graphics and packaging.
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My work focuses on building brands that redefine their category—helping clients stand out, communicate their values, and create unforgettable experiences. I believe great design can only come from a well‑defined strategy—where every creative decision grounded in a thoroughly considered rationale.

3+

Years in Design

3+

Years in Design

3+

Years in Design
Clients

Envira
Beezy
Doha Debates
Teelings Whiskey
Failte Ireland
Crypmoji
Hello Humans

Toast & Tango
Passive Dynamics
ClubNative
Lab Stellar
Owen Brouwer
Base Markets
Legency Media

Arebus
Tensorix
HQ2O
Brainies
ICT
Panthium
Scenecroft

Design Philosophy

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01
Research

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01
Research

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

01
Research

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Experience

Freelance
Independent Digital Designer
2022—Present

Freelance designer since 2022, collaborating with agencies and startups on projects across brand strategy, identity, web, and digital design, with additional experience in packaging, Webflow development, and motion graphics. Work focuses on building brands that redefine their category—helping clients stand out, communicate their values, and create unforgettable experiences.

Digital Brand Designer (Contract)
Hello Humans
2025—Present

Served as Digital Brand Designer at Hello Humans, overseeing multiple brand identity projects from initial audit and research through strategy, concept development, and final brand delivery. Led the creative direction and ensured consistency across every touchpoint, guiding teams to translate strategy into distinctive and impactful visual identities.

Design Lead (Contract)
Arebus Crypmoji
2023—2024

Led the company’s rebranding project, developing a cohesive visual identity applied consistently across digital and print platforms. Designed and built the new company website to reflect the updated brand direction. Served as Lead UI/UX Designer for the app, implementing the rebrand and shaping new features including direct send, an improved user interface, a Mac app, and enhanced onboarding and registration flows. Also created tailored pitch decks to support stakeholder engagement and business development efforts.

Co-Founder & Graphic Designer
SafeHaus
2018—2022

Co-founded SafeHaus, a dance music event nights series, and led graphic design efforts, developing comprehensive visual branding systems including logos, colour palettes, typography, and brand guidelines to establish a cohesive identity.

Offer

I structure my work into two focused paths: Retainers and Projects—tailored for agencies and startups ready to scale smart.

Retainer

I partner side-by-side with your team, embedding for a set number of days each week over flexible durations. Weekly syncs shape tasks, priorities, and deliverables to keep momentum high.

Projects

I take on one laser-focused project at a time, with a fixed price locked in upfront. I map the scope, timeline, and outputs before lift-off, ensuring clarity from day one.

Awards & Recognitions

ISTD Membership – International Society
of Typographic Designers

Awarded membership for typographic achievement in the 2020 Student Assessment Scheme, recognising excellence in typography and design, as assessed by leading industry professionals.

4x Award-Winning Web Design — CSSDA

Recognised with four distinct awards, including Best UI Design, Best UX Design, Best Innovation and Special Kudos. Granted by the CSS Design Awards.

Awwwards — Honorable Mention

Received an Honorable Mention for a website design, recognised for exceptional creativity, usability, and technical performance by Awwwards, a global authority in web design excellence.

DesignerDailyReport.com

Highlighted for innovative design work.

Land-book.com

Selected for showcasing exemplary web design.

DesignCalendar.io

Highlighted for contributions to web design within the design industry.

Experties

Art direction, Brand Strategy, Identity Design, Web Design, Webflow development, UI/UX, Packaging, 3D & Motion Graphics.

Education

Bachelor’s Degree in Communication Design
2020

National College of Art & Design, Dublin, Ireland